Assessments & Surveys
How do you differentiate an assessment from a survey? From our perspective, assessments can be used when you want to uniquely track each customer. Often times, there will be a need to track the general pulse of the customer. In this case, you may not need to know who the customer is but the aggregate scores matter. For example, when calculating the Net Promoter Score, it may not be critical to understand who exactly the customer is. In that case, a survey comes in handy.
Surveys @ Events
At large industry specific events, potential or existing customers flock by your booths. It is important for brands to be able to understand the customers well so that next steps can be identified to close the opportunities. StoryPulse empowers brands to deliver delightful assessments to the customers and capture useful insights that can be acted upon. The survey capability works in both online and offline modes.
Customer Assessments Over time
Across many industries, it is important for brands to do longitudinal studies of their customers to understand changes in perception. As an example, a physician might be prescribing a drug “D1” from a brand “B1”. However, over time, there new studies or changes in competitive information could change the physician’s perception of the current brand B1 due to which the physician may switch to a competitive product. Brand B1 should constantly measure such changes so that corrective actions can be taken. StoryPulse can help brands deliver customer specific assessments to gather insights on behavioral changes.
Have you ever thought about making surveys more interesting? Your customer segments may be tired of looking at the same old question types and routine ways of presenting information. StoryPulse empowers brands to deliver custom games that can not only help deliver surveys but educate the customers about brand specific issues.
Research shows that if gamification techniques are properly applied, they can improve the response rates in surveys/assessments. Using StoryPulse, assessments can be delivered as quizzes that can better engage your customers.